Digital Marketing

You will learn about the various uses of SEO, SEM, SMO, affiliate marketing, and more during the Digital Marketing Training in Chennai. Utilize Google Analytics and Canva firsthand expertise while being guided by our knowledgeable mentors. Our specialists offer hands-on instruction so that the learner gains a thorough understanding of all the tools and methods.

Digital Marketing Course Description

The field of digital marketing is extensive and constantly evolving, so the course content must be updated. This programme stands out from other digital marketing institutions thanks to the ongoing updating of our classes and their curriculum. We take a thorough strategy to teaching digital marketing.

Mock Interviews

Needintech's mock interviews provide a platform for you to prepare for, practise for, and experience a real-life job interview. You will have an advantage over your colleagues if you familiarise yourself with the interview environment beforehand in a comfortable and stress-free environment.

Have Questions? Ask our Experts to Assist with Course Selection.


Course Objetives

The following workers would do well to enrol in Chennai’s top digital marketing course:

  • Digital Marketing specialists.
  • Sales and Marketing professionals.
  • Marketing Managers.
  • Project Managers.
  • Business Intelligence and Analytics experts.
  • Entrepreneurs.

No. Even if you lack any background information or experience in the field, you are still eligible to enrol in this digital marketing training.

A specialist in digital marketing in Chennai can expect to make an average income of about $247,788 per year, according to Glassdoor.

We offer AWS Live Online Training or AWS Classroom Training sessions. Any of these training options are available to you.

Some of the top businesses in Chennai that provide employment in digital marketing are listed below:

  • Sulekha.
  • Zuan Technologies.
  • Realtek Consulting LLC.
  • Sprinto HQ.
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Syllabus of Amazon Web Services (AWS) Course
  • Digital Marketing Outline
  • Campaigning Goals
  • Vital Digital Marketing Channels
  • Know-how to devise a Digital Marketing Plan
  • Traditional Marketing versus Digital Marketing


  • Getting to know about Search Engines
  • Get familiar with Crawling and Indexing
  • Google versus Other Search Engines
  • Understanding the differences between SEO and Paid Ads
  • White Hat, Black Hat, and Grey Hat SEO
  • In-depth Research on Potential keywords
  • Being Familiar with Google Keyword and Planner tool
  • Finding other keywords from the Google Auto Detection
  • Deciding your Money keyword
  • Fundamentals of HTML
  • Key HTML Tags
  • Title, H1, Meta Description
  • Keyword Density and Prominence
  • Optimization of Content
  • Content-Length
  • Content Quality
  • Content Uniqueness
  • Content Freshness
  • Optimization of Image
  • URL Structure and Length
  • Analysis of Page Speed
  • 301 Redirects
  • Robots. TXT
  • Internal Linking
  • Sitemaps.XML
  • Essential Schemas to implement
  • Google Ranking Page
  • Parameter Indicators such as PA and DA
  • How to Add MozBar Chrome Extension
  • Significance of Backlinks
  • Different Techniques of Backlinks
  • Web 2.0
  • Forum Participation
  • Blog Commenting
  • Social BookMarking
  • Classifieds
  • Submission of Directory
  • Video Submission
  • Guest Posting Blog
  • Press Release
  • Infographics
  • Audio Sharing Sites
  • Social Media websites
  • Industry Roundup
  • Business Listing Websites
  • Answering sites
  • Link Wheel
  • Do-Follow Links
  • Link Exchange
  • No-Follow Links
  • Link Juice and Pyramid
  • Caffeine Algorithm
  • Page Layout Algorithm
  • Panda Algorithm
  • Penguin Algorithm
  • EMD Algorithm
  • Core Algorithm
  • Page Layout Algorithm
  • Mobile-Friendly Algorithm
  • Other Recent Algorithm
  • Getting to know about Blogs
  • Blog Creations
  • Engaging the visitors
  • Identifying the right topics to post
  • Periodical Posting
  • Developing the Original Content
  • Understanding the Content Marketing Strategy
  • Devising a Content Marketing Plan
  • Driving the Specific Audience
  • Google Listings Creation
  • Developing Citations
  • Regular Posting of the updates and its significance
  • Reviews
  • Managing the Negative Reviews
  • Top Search Queries
  • Organic Performance
  • Key Performance Metrics
  • Top Pages
  • Structured Data
  • CTR, Clicks, and Impressions, CTR
  • Using different filters
  • URL Inspection
  • Coverage issue
  • Mobile Usability
  • BreadCrumbs, FAQs, and Logos
  • Site Maps
  • Links
  • Legacy Tools and Reports
  • Security Issues
  • Manual Action
  • Content
  • Traffic Source
  • Location

Audience Section

  • Understanding Cohort Analysis
  • Learning about User Explorer
  • Understanding Active User
  • Audiences based on Interests
  • Audiences based on Demographics Classification
  • Understanding Geo
  • Understanding Affinity Audiences
  • Understanding In-Market Audiences
  • Anaysing Audience Behavior
  • Cross-Device Reach
  • Mobile Audiences
  • Understanding User-Flow
  • Understanding Benchmark

Behavior Section

  • Understanding the Behavior Flow
  • Site Search behavior Report
  • Site Content behavior Report
  • Site Speed behavior Report
  • Learning about Events Report
  • Publisher


  • All Traffic
  • Paid Traffic
  • Organic Traffic
  • Referral Traffic
  • Social Media Traffic
  • Search Consoles
  • Google ads
  • Campaigns
  • Social Media

Goal Setting

  • Conversion
  • E-commerce
  • Goals
  • Multi-channel funnels
  • Product Linking
  • AdSense Linking
  • Google Ads
  • 3rd Party Application Linking
  • Getting to know about the functioning of Email Marketing
  • Various kinds of Email Marketing
  • Opt-in Email Marketing
  • Setting up of Account for Email Marketing
  • List Setup
  • Web Form
  • Creation of Email Broadcast
  • Setting up of Auto Responder
  • Optimize the Increase Inbox percentage
  • Selecting the best email marketing tool like Mailchimp
  • Getting to know about the Affiliate Marketing
  • Familiar with Affiliate Marketing
  • Legal Policies
  • Obtaining Approval
  • Tracking the Affiliation Codes
  • Policies of Adsense
  • Being Approved by Google
  • Integration of the code to your blog
  • Adsense Code Generation best practices
  • Making Money Via Adsense
  • Track the Earnings
  • Developing CTR
  • Marketing via SMS
  • Targeting Mobiles and Paid ads
  • App Store Optimization
  • Differentiating between the Web and Mobile Marketing
  • Familiar with Mobile websites
  • Be acquainted with Responsive websites
  • Creating Mobile Process: Native and Hybrid Apps Overview



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