Digital Marketing

You will learn about the various uses of SEO, SEM, SMO, affiliate marketing, and more during the Digital Marketing Training in Chennai. Utilize Google Analytics and Canva firsthand expertise while being guided by our knowledgeable mentors. Our specialists offer hands-on instruction so that the learner gains a thorough understanding of all the tools and methods.

The field of digital marketing is extensive and constantly evolving, so the course content must be updated. This programme stands out from other digital marketing institutions thanks to the ongoing updating of our classes and their curriculum. We take a thorough strategy to teaching digital marketing.

Syllabus of Digital Marketing Course

Module 1: Digital Marketing Overview

• Digital Marketing Outline
• Campaigning Goals
• Vital Digital Marketing Channels
• Know-how to devise a Digital Marketing Plan
• Traditional Marketing versus Digital Marketing

Module 2: Comprehending SEO

• Getting to know about Search Engines
• Get familiar with Crawling and Indexing
• Google versus Other Search Engines
• Understanding the differences between SEO and Paid Ads
• White Hat, Black Hat, and Grey Hat SEO

Module 3: Analysis and Research of Keywords

• In-depth Research on Potential Keywords
• Being familiar with Google Keyword Planner Tool
• Finding other keywords from Google Auto Suggest
• Deciding your Money Keyword

Module 4: On-Page Optimization

• Fundamentals of HTML
• Key HTML Tags
• Title, H1, Meta Description
• Keyword Density and Prominence
• Optimization of Content
• Content Length
• Content Quality
• Content Uniqueness
• Content Freshness
• Optimization of Images

Module 5: Technical SEO

• URL Structure and Length
• Analysis of Page Speed
• Schema.org
• 301 Redirects
• Robots.txt
• Internal Linking
• Sitemaps.xml
• Essential Schemas to Implement

Module 6: Off-Page Optimization

• Google Ranking Page
• Parameter Indicators such as PA and DA
• How to Add MozBar Chrome Extension
• Significance of Backlinks
• Different Techniques of Backlinks
• Web 2.0
• Forum Participation
• Blog Commenting
• Social Bookmarking
• Classifieds
• Directory Submission
• Video Submission
• Guest Posting Blog
• Press Release
• Infographics
• Audio Sharing Sites
• Social Media Websites
• Industry Roundup
• Business Listing Websites
• Answering Sites

Module 7: Advanced Link Building

• Link Wheel
• Do-Follow Links
• Link Exchange
• No-Follow Links
• Link Juice and Pyramid

Module 8: Updates of Google Algorithm

• Caffeine Algorithm
• Page Layout Algorithm
• Panda Algorithm
• Penguin Algorithm
• EMD Algorithm
• Core Algorithm
• Mobile-Friendly Algorithm
• Other Recent Algorithms

Module 9: Blog Marketing

• Getting to know about Blogs
• Blog Creation
• Engaging Visitors
• Identifying the Right Topics to Post
• Periodical Posting

Module 10: Content Marketing

• Developing Original Content
• Understanding Content Marketing Strategy
• Devising a Content Marketing Plan
• Driving Specific Audience

Module 11: Google My Business

• Google Listings Creation
• Developing Citations
• Regular Posting of Updates and its Significance
• Reviews
• Managing Negative Reviews

Module 12: Google Search Console

• Top Search Queries
• Organic Performance
• Key Performance Metrics
• Top Pages
• Structured Data
• CTR, Clicks, and Impressions
• Using Different Filters
• URL Inspection
• Coverage Issues
• Mobile Usability
• Breadcrumbs, FAQs, and Logos
• Sitemaps
• Links
• Legacy Tools and Reports
• Security Issues
• Manual Actions

Module 13: Google Analytics

• Setting up Google Analytics
• Real-Time User Analytics

Audience Analysis

• Content
• Traffic Source
• Location
• Audience Section
• Cohort Analysis
• User Explorer
• Active Users
• Audience Interests
• Demographics Classification
• Geo Analysis
• Affinity Audiences
• In-Market Audiences
• Audience Behavior Analysis
• Cross-Device Reach
• Mobile Audiences
• User Flow
• Benchmarking

Behavior Analysis

• Behavior Flow
• Site Search Behavior Report
• Site Content Report
• Site Speed Report
• Events Report
• Publisher

Acquisition

• All Traffic
• Paid Traffic
• Organic Traffic
• Referral Traffic
• Social Media Traffic
• Search Console
• Google Ads
• Campaigns
• Social Media

Goals and Conversions

• Goal Setting
• Conversions
• E-commerce
• Goals
• Multi-Channel Funnels
• Product Linking
• AdSense Linking
• Google Ads Linking
• Third-Party Application Linking

Module 14: Email Marketing

• Introduction to Email Marketing
• Types of Email Marketing
• Opt-in Email Marketing
• Setting up Email Marketing Account
• List Setup
• Web Forms
• Email Broadcast Creation
• Auto Responder Setup
• Improving Inbox Delivery Rate
• Using tools like Mailchimp

Module 15: Affiliate Marketing

• Introduction to Affiliate Marketing
• Understanding Affiliate Systems
• Legal Policies
• Getting Approval
• Tracking Affiliate Codes

Module 16: Google AdSense

• AdSense Policies
• Getting Approved by Google
• Code Integration into Blog
• Best Practices for Ad Code
• Earning through AdSense
• Tracking Earnings
• Improving CTR

Module 17: Mobile Marketing

• SMS Marketing
• Mobile Targeting and Paid Ads
• App Store Optimization
• Difference between Web and Mobile Marketing
• Mobile Websites
• Responsive Websites
• Native and Hybrid Apps Overview